Brand singapore nation branding after lee kuan yew in a divisive world marshall cavendish 2017 is a new edition of a book first published in 2011 as an introduction to the subject of nation branding with singapore as an extended case study. Nation branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to fix the tarnished image of their nation in order to attract investment visitors or skilled labor unfortunately things arent that easy the following articles offer summaries of latest research and reflections on the brand positioning and . Koh buck song a singaporean country brand consultant is the author and editor of more than 30 books including brand singapore nation branding after lee kuan yew in a divisive world he is a member of the marketing advisory panel of the singapore tourism board. This timely second edition explores the implications of all these factors on singapores future this book title brand singapore nation branding after lee kuan yew in a divisive world isbn 9789814779241 by koh buck song published by marshall cavendish international asia pte ltd february 7 2018 is available in paperback. Without nation branding there would be no singapore reputation is precious top talent and hot money gravitate only to the most attractive respected nations for a country as small and as young as singapore its brand is its most valuable asset singapores stunning ascent from third world to
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.