The walt disney companys organizational culture type characteristics the walt disney company has an organizational culture for excellent entertainment the companys business segments are strategically managed to achieve excellence in entertainment products for customers in the global mass media entertainment and amusement park . Disney corporate leadership along with van and his team of strong willed visionaries created a corporate culture and an organizational dna well before these words were ever in vogue. Disney culture facts although disney has five different segments of its company all segments media networks parks and resorts studio entertainment consumer products and interactive media the culture is said to be the same throughout the entire company the companys primary financial goals are to maximize earnings and cash . Disney world in orlando florida is the largest single site employer in the united states with 55000 employees they understand the impact that each and every staff member has on their brand and act accordingly giving us a lot of insights into how we too can more effectively use our workforce what can we learn from the disney culture
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